AC/DC’s traveling PWR/UP Pop Up has arrived in New York City, taking over the Hard Rock Cafe in Times Square ahead of the band’s September 25 show at MetLife Stadium.
The two-day pop-up is filled with AC/DC merchandise, memorabilia, tour props and photo opportunities tied to the band and its ongoing PWR/UP Tour.
A large section of the space is dedicated to merchandise, including shirts, hats, jackets, vinyl, collectibles and New York-specific items, with some pieces exclusive to the pop-up. Fans can also get an up-close look at displays including a large Hells Bell, AC/DC tour pieces and other memorabilia.
The pop-up is free and open to the public September 24 from 11 AM to 9 PM and September 25 from 11 AM to 6 PM at the Hard Rock Cafe in Times Square. The first 200 visitors each day receive a commemorative poster that isn’t available for purchase.
AC/DC perform at MetLife Stadium in East Rutherford, New Jersey on September 25 [TIX] as their 2026 North American tour nears its end. The PWR/UP Pop Up will then head to Philadelphia for its final stop on September 28 and 29.
Check out Rodrigo Fredes‘ photos from inside the New York City PWR/UP Pop Up below.
Swipe for more shots by Ignacio Orellana:
