BIG | BRAVE have posted an official music video for their single “Of This Ilk,” which appears on the act’s upcoming ‘Vital’ full-length release. The impending effort is due out on CD and digitally this Friday via Southern Lord and on vinyl on July 9th (pre-order: Southern Lord store, Southern Lord Europe and Bandcamp).
Regarding the new clip, vocalist Robin Wattie comments: “This video and song is an ode to those that understand this all too well, all too deeply. There is a silent form of suffering that most do not share. It is a private shame that is very public. The percentage of the global population that take these painstaking, costly efforts in whitening, or rather more aptly, bleaching their skin is higher than a lot would understand, let alone, would ever consider.”
Wattie continues, “There is a billion dollar industry in injectables and cream-like products containing harsh and even life-threatening chemicals to lighten, clarify, and whiten one’s skin. This video is an ode to my younger self, and to all the other children, teens and adults of the past, present and future that have used bleach in every way possible, that withdrew from the sun, used clothespins on their nose, scraped their skin raw, buying every product available, in trying every means they can think of to achieve this exclusive coveted lightness, whiteness.”
Watch/listen:
‘Vital’ track list:
1. Abating The Incarnation Of Matter
2. Half Breed
3. Wited. Still And All…
4. Of This Ilk
5. Vital
Artist photo by Mathieu Ball
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