The Bronx, who recently announced the Aug. 27 arrival of ‘Bronx VI’ (Cooking Vinyl) [pre-order] and debuted the album’s first single, “White Shadow” [stream the track below], have announced the April 9 (10 am pacific via Rarible.com) minting of the band’s first NFT, a partnership with revered cult punk/hardcore/Dead & Co. graphic designer Jeremy Dean.
Dean “built a cult following making Grateful Dead x Black Flag bootleg t-shirts” (GQ), taking his hardcore roots and bringing that raw design sense to a worldwide audience. His resume includes work with design studio House Industries, legendary indie rock label Jade Tree Records, extreme sports companies like K2, and of course a bevy of musicians including well-known artists like St. Vincent, and the Rolling Stones mixed with hardcore heroes like Burn and Kid Dynamite. Dean joined Matt for an Instagram-based (Instagram.com/bronxovision) live conversation on Wednesday at 1 pm pacific. Dean said of the digital offering: “This is my first (and maybe my only) foray into the NFT world. Who knows where it will travel first and where it will end up? Thanks to the guys in the Bronx for including me in an exciting adventure.”
The “White Shadow” NFT is the first of six in a series, with the subsequent art pieces arriving in the lead up to the album’s release. The band previously announced they would be partnering with several artists for limited-edition, now sold out, 7-inches for each of the album’s 11 tracks.
“Working with so many amazing artists on this record campaign has been a dream come true,” says singer Matt Caughthran. “If we can come together and create something original and exclusive for the vinyl heads, why not do the same for the digital world? Music and art exist beyond all platforms. The NFT revolution is just another excuse for us to make some cool shit with our friends.”
Press release courtesy of Speakeasy PR
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